logo inspiration

In the Greek language, the skill in the arts is attributed with the use of the words deksios (δεξιός, i.e. right) and techni (τέχνη, i.e. art, craft) deksiotechnis (master).

Coming from the common belief that a ¨master¨ is someone who mainly uses his right hand.

The inspiration for the name of our logo came from the fact that the designer and creator is left-handed, as a feature that inspired the word play in English language.

The words “left” and ”flow” express continuous stream of current.

By combining the two words and subtracting the letter “t”, she created a new, expressive term that symbolizes the artistic mindset of a person who uses the left hand as the main tool to realize her inspiration.

The logo design was created by cursor design studio.

logo-lefflow-original